Online conference – second date

Chic Words | Metaverse | Fashion 2 ENG

Fashion Metaverse.
Consapevolezza del Metaverso
tra comunicazione, psicologia e pedagogia

Online Conference
19th March 2024 – 4:30 p.m.

Are you a company or professional in the fashion industry?
Are you a company that makes digital avatars or other technologies for the Metaverse?
Are you passionate about fashion and the Metaverse?

Attend the Fashion Metaverse. Consapevolezza del Metaverso online conference!
Participation in the event is free after registration.
For info write to: >>> maddalena@maddalenadesign.it!
(The conference is held in Italian)

The first meeting of the lecture series presented the technological aspects of the Fashion Metaverse through three outstanding corporate testimonials.
This second meeting aims to be a reflection on how the experience of the Metaverse and the Virtual dimension are affecting and will affect our lives and work.

Operational tools to delve into the Metaverse

The fashion industry has already taken some significant steps but, especially in Italy, the opportunities offered by the Metaverse are not well known.

Chic Words has therefore decided to initiate the research project Virtual Influencers: opportunities and critical issues for the Fashion Metaverse, in collaboration with the IUSVE University Institute of Venice, to investigate the communication and marketing possibilities offered by the new virtual worlds and make available to companies, professionals and enthusiasts in the ICT and fashion sectors some reflections of the Metaverse and its potential.

The working team includes professionals and academics:

Maddalena Mometti, Project Coordinator e Communication Department consultant;
Giovanni Fasoli, Consultant Pedagogy Department;
Marco Zuin, Consultant Psychology Department.

A Community for Innovation

The idea for this research project stems from Chic Words’ desire to investigate the new frontiers of innovation in the fashion industry.
Through the blog, the research project, and a series of online and in-person events, we would like to create a community to initiate synergies with companies, professionals, and academic specialists, who wish to materialize innovative ideas in fashion, sharing values, passions, and goals from a Human-Centered Design, ethics, and sustainability perspective.

A free operational guide

Through the research project, an operational guide to the Metaverse dedicated to fashion businesses and professionals has also been developed and will be made available online a few days before the second online conference.
The report will be available also in English a few days after.

For info write to: : >>> maddalena@maddalenadesign.it!

Program of the March 19th online conference

The conference is held in Italian

16:30 – 16:50
The Virtual and Us
Maddalena Mometti, Researcher – IUSVE University Institute and Editor in Chief of Chic Words Blog

16:50 – 17:10
The research project Virtual Influencers: opportunities and critical issues for the Fashion Metaverse to investigate the communication and marketing possibilities offered by the new digital worlds.
Maddalena Mometti, Giovanni Fasoli, Marco Zuin, university lecturers – IUSVE University Institute

17:10 – 19:10
Awareness of the Metaverse between Communication, Psychology and Pedagogy.
Conduce Maddalena Mometti

18:50 – 19:10
The research project Virtual Influencers: opportunities and critical issues for the Fashion Metaverse to investigate the communication and marketing possibilities offered by the new digital worlds.
Three-voice multimedia dialogue and commentary on case studies of interest.
Maddalena Mometti, Giovanni Fasoli, Marco Zuin, university lecturers – IUSVE University Institute

19:10 – 19:30
Questions from the audience

For info write to: >>> maddalena@maddalenadesign.it!